Cassady Smith
SOCIAL MEDIA
PORTFOLIO
PROJECTS
As a marketing student and professional, I have worked on numerous projects that show my expertise in the field. Click images to see a more detailed view of each project.
Undergraduate Honors Thesis
As a part of my time attending Haslam College of Business, I wrote a thesis examining the affects of Corporate Social Responsibility on a Luxury Brand's Market Value. This research was conducted by pulling stock data from each brand and the S&P 500 Index to run an event analysis to find a catalyst.
Mama Yang and Daughter Pricing Analysis
Working with Nashville based business, Mama Yang and Daughter, I analyzed the pricing strategy of the company. Using the concepts learned in class, I calculated the Price Elasticity and Breakeven Analysis to recommend 3 different strategies to optimize profits.
Published Work:
GnashVegas Casino and Game Night
During my time as a PR intern for the Nashville Predators, I was tasked with the opportunity to write a featured article on the Preds Foundation fundraiser. I conducted interviews to write a release on the success of the night.
HCA Healthcare
Urgent Care Marketing Strategy
As a summer intern for HCA Healthcare's Urgent Care team, I worked mostly on defining the HCA Urgent Care brand and differentiating it from competitors. This project was focused on how to improve consumer perception and recommendations to interact with consumers more.
Integrated Marketing Communications Project
My group was tasked to develop a complete IMC Promotion Plan for a brand of their choice that is currently facing a challenge. We presented an idea for NASCAR to revamp their brand and attract a younger customer segment.
Mama Yang and Daughter
Social Media
As a marketing coordinator for Mama Yang and Daughter, a Nashville based small business, I run all social media, email marketing, event promotion and website design. Working with a small business has given me valuable insight on promoting a brand's value.
A/B Testing:
Dupes vs. Gifting
A project I completed during my Consumer Behavior class at Vanderbilt was to utilize A/B Testing in Qualtrics to see what consumers shopping habits were. To complete this research, I used Qualtrics to create, conduct, and analyze a survey shared throughout the school.
Surgery PR:
Wrangler Launch in Central London
During my time with Surgery PR, a London based fashion PR firm, I worked a lot with Wrangler to help launch their brand in the central London area. I also managed Idris Elba’s instagram account. I was responsible for working with fashion media such as Vogue, Elle UK, and Harper’s Bazaar UK. I was responsible for samples inventory, event planning, RSVP monitoring, and post-event reporting.
