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Resume

Experience

Outback Presents
Tour Marketing Analytics Associate

September 2024 - Present

  • New position started in September

Mama Yang and Daughter
Marketing Coordinator

April 2023 - June 2024

• Oversee and create all social media campaigns posted on brand’s social media accounts thus increasing traffic from 5,000 viewers to 20,000 viewers per month.

• Develop monthly content calendar to manage social media schedules, strategies, captions and email campaigns to monitor KPIs and measure success in social media campaigns.

• Successfully implemented a new dynamic pricing strategy, resulting in 10% increase in overall sales.

• Organized promotional activities and events to boost brand awareness in the Nashville area.

Nashville Predators
Game Night Communications Intern

2023- 2024 Season

• Published an article featured on NHL.com highlighting the annual fundraiser event that brought in over $180,000 and expanded community outreach by interviewing players, community director, and fans.

• Curated press gifts and promotional items for the 25th anniversary season celebration, ensuring brand consistency and enhancing media relations throughout the season and playoffs.

• Orchestrated press credentials, press box logistics, and running game-time updates to general managers/media/team for all 82 games and post-season playoff games.

HCA Healthcare
Marketing and Business Development Intern

June 2023 - August 2023

• Researched and provided key data analysis to inform strategic decision regarding urgent care rebranding for a new initiative within the company, presented recommendations to executives.

• Utilized writing skills to send out internal communications to over 200k employees bi-weekly.

• Conducted detailed website audits for over 500 sites to identify any potential issues such as broken links, 404 errors, poor SEO structures, and inconsistent information.

• Managed reputation campaigns for all 268 urgent care operations, resulting in improved brand awareness, identified risks, and developed recommendations for bettering reputation tactics.

Marilyn NYC/Premium Paris/Special Milan
High Fashion Model

July 2019 - March 2023

• Fostering meaningful connections by working behind the scenes with designers, stylists, and brands such as Calvin Klein and Proenza Schouler to gain insight on collection creation and marketing strategies.

• Walked in New York, Milan, and Paris Fashion week for multiple seasons, working with brands such as Coach, Loewe, Valentino, and Dolce & Gabbana.

• Transferable skills gained include managing ambiguity, sustaining relationships, crisis management, collaborating with cross-functioning teams.

Jackson National Life Distribution

Business Distribution and Strategy Planning Intern

June 2020 - August 2020

• Designed a “playbook” to follow for future program launches using organizational skills to customize a 30+ page document thus creating efficient transitions for upcoming initiatives.

• Orchestrated an internal review for program launch with State Farm by conducting interviews, analyzing operations, and planning for future program launches consolidating over 100 employee responses.

• Facilitated interviews with 30 employees to identify the success and challenges of a launch while building relations within the company.

Surgery PR
Marketing Project Intern

March 2019 - May 2019

  • Specialized in promotions for Wrangler Europe, partnering with Getty Images London, and improved brand knowledge by 65% in Central London.

  • Assembled invites for AW19 press day bringing in over 100 media sources such as Vogue, Elle UK, and Harper’s Bazaar UK.

  • Demonstrated proficiency in inventory management for client samples ensuring seamless organization, tracking and retrieval.

Education

Vanderbilt University - Owen Graduate School of Management

May 2024

Master of Marketing - Stem Designated

Programming: Prepare Like a Pro: Summer Consulting Leadership Program, Master of Marketing Ambassador

Clubs: Owen Women in Business, Owen Strategy and Consulting Club, Owen Sports Business Association, Owen Golf Club

University of Tennessee - Haslam College of Business

Bachelor's of Science in Business Administration

May 2021

Major: Marketing   Concentration: International Business   Minor: Chinese Language

• Honors Thesis: “How Do Investments in Corporate Social Responsibility Activities Affects a Luxury Brand’s Market Value?”

• Smith Global Leadership Scholars: Studied abroad in London - Spring 2019, Internship with Surgery PR

• Zeta Tau Alpha Sorority, Haslam Student Advisory Board, Jones Center for Leadership: 100+ service hours

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